FOUNDER

Seventeen years ago, Dan took out a student loan—not for school, but to launch his first video production and photography business in 2009. Since then, he has worked with national clients, international brands, TV shows, and local businesses, building a reputation for high-quality, engaging content.

Dan has experienced firsthand what it’s like to shut down a business—and even more painfully, what it’s like to be in a family where a business goes under, turning the threat of losing everything into a harsh reality. After facing those struggles multiple times, he made it his mission to use his skills and knowledge to ensure that no business has to shutter its doors and endure the devastation he and his family have faced. He is dedicated to helping businesses not only survive but thrive, using the power of storytelling, strategy, video, photo, advertising and marketing to create lasting success.

Co-Owner

Karen brings over a decade of experience from a national corporate events company, where she played key leadership roles in operations, management, and office turnarounds. Now, as an investor and co-owner, she’s helping shape the company’s future by streamlining operations, improving client management, and building systems and processes to support long-term growth.

In addition to her business expertise, Karen is also the creative force behind many of our client-facing materials. From designing welcome baskets to creating company shirts, hats, and table setups, she ensures everything looks polished and professional. Her creativity and attention to detail make a big impact on both our brand and our clients’ experience.

Silent Partner

If it weren’t for Cathy, this business wouldn’t exist. Over the past 17 years, Dan has faced plenty of ups and downs. At one point, he even had to move back in with his mother—eventually turning her living room into a makeshift studio where clients came and went daily. More than just a supportive mom, Cathy has been an early investor, trusted advisor, and silent backbone of the company. To this day, she continues to play a vital role in its success.

Sub-Contract Photographer

You may see Elijah McGill on a shoot—he's great! Elijah is a talented wedding and lifestyle photographer based in Florida. A proud husband, father, and creative, he has spent over eight years capturing life’s purest moments through his lens. From weddings to milestone memories, Elijah brings passion and artistry to every shot. He also shares an office in our space, making him a key part of our creative community.

Sub-Contractor Video Creator

Taz Smith is the owner of X Creative, a video and photo production company with over a decade of experience. He specializes in high-quality visual storytelling, helping businesses elevate their brands through impactful content. Taz and Dan often collaborate to bring the best results for their clients, combining their expertise to create compelling marketing assets. With a successful business and an office in our shared space, Taz is an integral part of the creative community, always pushing the boundaries of visual media

Sub-Contract Video Creator

Chris Doran is a seasoned live TV and sports production expert, working in the industry since 2012. With experience at ESPN, Fox Sports, and more, he has covered teams like the Rays, Lightning, and Magic, delivering top-tier visuals in high-pressure environments where there are no second takes. As the owner of his own company, Chris has built a reputation for excellence, and he and Dan have collaborated for over a decade to bring high-quality production to every project. His expertise makes him the go-to pro for live events and broadcast-level shoots.